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With
the
birth
of
the
internet,
many
people
wasted
large
sums
of
money
on
websites.
They
rightly
believed
every
business
must
have
a
cyber-presence
to be
competitive
now
and
in
the
future.”
Unfortunately,
their
webmasters
did
not
understand
the
importance
of
marketing
the
websites
they
created
using
all
the
means
available.
Few
webmasters
ever
told
their
clients
that
marketing
was a
crucial
step
for
success.
Many
were
expert
designers
and
internet
techies,
but
were
clueless
when
it
came
to
generating
targeted
traffic
interested
in
buying
the
product
or
service
promoted
on
their
websites.
The
statement
in
the
movie,
The
Field
Of
Dreams
“Build
it,
and
they
will
come!”
was
never
true
for
the
internet.
Without
an
intelligent
marketing
plan,
your
website
is or
will
be a
lonely
derelict,
lost
in
cyberspace
with
few
or no
visitors.
You must first identify and set your goals for your website.
So
what
do
you
want
your
site
to
do?
Here
are
the
questions
you
must
answer
before
spending
one
penny
of
your
hard-earned
money.
Will
your
website:
-
Sell
products
and
services
-
Provide
educational
and
resource
materials
-
Be
a
simple
brochure
or
huge
online
catalog
-
Create
a
sense
of
community
-
Promote
a
cause
dear
to
your
heart
or
a
political
ideology
-
Generate
income
for
a
non-profit
organization
What
keywords
and
phrases
will
people
type
into
Google,
Yahoo,
MSN
and
AOL
search
boxes
to
find
your
website?
The
words
or
phrases
your
audience
uses
to
find
your
site
are
very
specific.
It is
important
to
determine
how
many
other
people
are
using
your
keywords
and
the
cost
of
pay-per-click
advertising.
You
must
discover
if
there
is
too
much
competition
already.
Overture.com,
Google.com
and
Wordtracker.com
all
provide
tools
to
help
you
determine
your
keywords
and
identify
the
amount
of
competition.
Once
you
have
determined
your
best
keywords,
registering
a
domain
name
is
next.
The
best
domain
names
are
the
name
of
your
business
or a
combination
of
your
keywords.
If
your
keywords
appear
in
your
domain
name,
you
have
a
better
chance
of
ranking
high
in
the
search
engines.
Your
home
page
must
load
in
less
than
8
seconds.
Visitors
make
their
decision
in
less
than
8
seconds,
whether
they
will
stay
and
read
what
you
have
to
offer.
This
is
why
your
home
page
must
load
in
less
than
8
seconds.
Most
internet
surfers
do
not
want
to
wait
for
your
page
to
load.
It is
too
easy
to
click
on
the
back
button
and
head
on to
the
next
website
Your
website
needs
to
make
a
good
first
impression.
Your
webpage
must
be
easy
to
read
and
look
professional.
Your
main
headline
must
grab
visitors’
attention
in a
matter
of
seconds.
They
are
only
interested
in
“What’s
in it
for
me?”
and
“How
will
I
benefit?”
A
detailed
list
of
benefits
and
features
works
well
to
engage
their
attention.
You
must
write
your
headlines
so
they
inform,
stimulate
and
motivate
your
visitors
to
read
further
and
take
action.
The
text
should
be
easy
to
read.
Paragraphs
should
be no
more
than
8
lines.
Use
bullets
to
get
your
message
across
fast!
Appropriate
amounts
of
white
space
and
graphics
are
invaluable.
Check
your
competitors’
websites
for
tips
on
how
to
grab
visitors’
attention
immediately.
Your
text
must
be
simple,
clear
and
geared
for
the
lowest
common
denominator.
The
average
reading
level
is
that
of a
sixth
grader.
Your
visitors
want
instant
information
in
words
they
understand.
Shorter
is
better
than
long.
Occasionally,
a
long
letter
works
better
if
the
visitor
is
very
interested
in
your
message.
Studies
show
a
visitor
will
read
a
letter
of
any
length
if
they
are
motivated.
Experts
have
proven
you
need
to
tell
your
complete
story
before
people
will
part
with
their
hard-earned
income.
An
audio
clip
that
plays
while
your
page
loads
gets
your
message
across
instantly.
Research
shows
people
will
listen
to an
entire
audio
message
while
only
scanning
the
headlines
on a
website.
The
new
AudioGenerator
service
allows
you
to
present
your
audio
message
in
seconds,
without
the
need
for
additional
software
(Microsoft
Media
or
RealOne
media
players).
Short
video
clips
are
even
more
powerful
than
audio
and
text
alone.
Everyone
is
used
to
television,
videos
and
electronic
games.
The
use
of
short
video
clips
sets
your
site
apart
from
the
pack.
The
key
is to
establish
your
credibility
with
your
audience.
Your
visitors
will
not
buy
from
you
unless
the
feel
they
can
trust
you.
Simple
RoboDemos
are
powerful
tutorials
that
use
video,
audio
and
actual
screen
shots
to
teach
people
how
to
use
your
website.
RoboDemos
are
the
standard
in
the
industry
for
training
individuals
in a
matter
of
minutes.
They
use
audio
instructions
along
with
actual
motion
pictures
of
the
computer
screen
to
tell
and
show
how
to
use
your
website.
Visitors
instantly
know
what
to do
and
how
to
get
the
greatest
value
from
your
website.
Keep each of your web pages focused on one topic.
Focus
your
content
for
each
page
to
achieve
one
specific
goal:
-
Buy
your
product
-
Enlist
your
services
-
Sign
up
for
your
newsletter
-
Volunteer
to
receive
offers
Think
about
the
content
of
your
web
pages
carefully.
Each
page
should
focus
on
one
theme.
There
should
be
more
than
one
specific
call
for
action
presented
numerous
times
in
different
ways.
Visitors
need
to be
asked
to do
something
at
least
6
times
before
they
act.
How
will
your
visitors
navigate
your
website?
Your
visitors
have
unique
browsing
styles.
They
will
enter
your
website
from
different
search
engines,
links
and
directly.
Your
important
information
should
be
available
from
any
page.
Links
to
and
from
other
websites
is
important
for
ranking
high
on
search
engines.
Links
to
and
from
other
credible
websites
is a
critical
factor
in
your
search
engine
ranking.
When
you
provide
useful
links,
your
website
becomes
a
valuable
resource
to
your
visitors.
When
you
recommend
other
websites,
links
from
their
site
to
yours
is a
matter
of
courtesy.
It is
also
a
smart
marketing
decision.
Work
with
others
who
are
not
competitors.
Find
those
people
who
provide
products
and
services
that
compliment
yours.
Then
exchange
links.
Tracking the activity on your site is crucial.
You
must
determine
the
activity
on
your
site
to
calculate
your
return
on
investment
(ROI).
Tracking
software
should
measure
the
activity
of
visitors:
-
Where
they
came
from
-
How
long
they
stayed
on
your
site
-
What
pages
did
they
access
-
How
long
did
they
stay
on
each
page
-
What
page
did
they
leave
from
-
Where
did
they
go
after
they
left
-
How
much
they
purchased
Marketing
your
site
with
Google
Adwords
is a
major
factor
in
the
success
of
your
site.
Google
Adwords
is
the
fastest
way
to
determine
the
effectiveness
of
your
website.
You
can
inexpensively
determine
the
effectiveness
of
your
offer
within
hours.
This
instant
feedback
allows
you
to
tweak
your
words
and
design
to
get
optimal
responses.
Spread
your
website
address
everywhere.
Include
your
website
address
on
your
letterhead
and
business
cards.
Add
the
website
address
in
your
E-mails
and
E-newsletters.
When
you
visit
newsgroups,
post
your
email
as a
part
of
your
response.
Tell
others
about
your
website.
Refer
your
customers
there.
Keep
your
website
up-to-date.
People
are
looking
for
fresh
content.
Most
web
pages
that
do
not
change
get
few
visitors.
Constantly
update
your
website
with
new
links,
tips,
Frequently Asked Questions
(FAQ)
and
other
information
useful
to
your
audience.
Make
it
easy
for
visitors
to
print
your
information.
In
some
parts
of
the
world,
internet
access
is
very
expensive.
Many
people
share
computers.
Allow
visitors
to
print
your
web
pages
so
they
can
study
them
at
their
leisure.
These
suggestions
are
crucial
for
the
success
of
any
website.
Call
Ralph
Zuranski
at
214-878-6885
for a
free
analysis
of
your
website.
This
FREE
Report
will
tell
you:
-
Where
your
webpage
is
ranked
on
the
major
search
engines
-
How
many
websites
actually
link
to
yours
-
The
effectiveness
of
your
keywords
-
Whether
the
secret
meta
code
and
meta
description
is
structured
to
help
your
website
achieve
high
ranking
in
the
search
engines
-
The
loading
speed
of
your
home
page
-
Your
top
10
competitors
on
the
major
search
engines
-
The
critical
keyword
density
on
your
home
page
Armed
with
this
valuable
information,
you
will
be
able
to
make
an
informed
decision.
Often,
only
a few
inexpensive
changes
will
dramatically
improve
the
effectiveness
and
performance
of
your
website.
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